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Chinese brand naming
A Chinese brand name has to sell the idea, not just echo the sound.
We create Chinese brand names for companies, founders and existing international brands that need a name people can actually say, remember and use.
Brand naming is a positioning decision.
A workable name has to fit the category, customer, price position and tone of the brand. We can preserve part of the original sound, lead with meaning, or combine both when that produces a better Chinese name.
Sound
Recognizable when useful, but never forced at the cost of natural Chinese.
Positioning
Premium, technical, youthful, traditional, playful or understated should feel intentional.
Associations
Unwanted homophones, dated wording and awkward category signals are screened out.
Commercial use
Names are judged as names people will see on packaging, websites, stores and campaigns.
Start a brand naming project
Send the brand brief.
Tell us the original name, category, target audience, positioning, markets and what should or should not be preserved.
Open brand naming email →
Related commercial naming
One business can need more than one kind of name.
Trademark candidates
Language-first candidate names prepared for later formal legal clearance.
Trademark candidate naming →