Name the thing people are actually going to buy, use or remember.
We create Chinese names for products, services, collections, models, objects and projects where a literal translation is not good enough.
Not every naming project is a company or a person.
Products
Consumer goods, equipment, apps, software, food and drink, beauty, fashion and more.
Collections & models
Series names, editions, product lines, model names and sub-brands.
Services & projects
Programs, services, campaigns, internal or public initiatives.
Objects & places
Named items, rooms, spaces, vessels, creative objects or other things that need a Chinese identity.
The name has a job.
We first establish what the object is, who will encounter the name, how it will be sold or used, and what the name needs to communicate. Only then do we decide whether sound, meaning, imagery or memorability should lead.
Tell us what needs a name.
Include the product or object, audience, use, market, original name if any, positioning and anything that must be preserved or avoided.
Open naming email →