Start with names worth clearing.

We create and screen Chinese candidate names for brands and products before they go to formal trademark search and legal review.

Language screening comes before legal clearance.

A name can be legally available and still be awkward, forgettable or wrong for the category. We work on the linguistic, cultural and commercial quality of the candidate set so formal clearance starts from stronger options.

Natural Chinese Does it sound like a name people would actually use?

Commercial fit Does it suit the brand, product and customer?

Risk flags Homophones, unwanted meanings and cultural misreads are screened.

Clear boundary We do not promise trademark availability or registration; formal legal clearance remains a separate professional step.

Candidate naming

Build a shortlist worth checking.

Send the brand or product brief, target markets and any existing candidates.

Open candidate naming email →